Hunting for Waldo in New Jersey

SPARTA. On July 1 'Find Waldo in Sparta' passports will be available at Sparta Books. It's all part of a fun summertime project that supports the shop local movement, as people search for the iconic, beloved character throughout their local area by stoppi


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Where’s Waldo? In SPARTA, of course! The iconic children’s book character in the red-and-white-striped shirt and black-rimmed specs is visiting twenty-five local businesses throughout our community this July. Waldo Local is a great summer vacation activity and a wonderful way to support local businesses and the Shop Local movement in our community, including Sparta Books and many more!

Anyone who wishes to participate can pick up a “Find Waldo Local in SPARTA” Passport, which contains the names of all the participating sites, and get their passport stamped or signed for each Waldo they spot. And to make things a little more challenging, Waldo’s nemesis, Odlaw, will also be hiding in SPARTA BOOKS! Collecting store stamps or signatures at 20 or more businesses will entitle diligent seekers entry into a grand-prize drawing on July 31, with the top prize being a copy of Where’s Waldo? Destination: Everywhere, a tribute to Waldo’s many decades of wandering.

Martin Handford’s collections of crowd scenes took the world by storm in the late 1980s, and since then they have held a cherished spot on bookstore shelves. There are now over 72 million Waldo books in print worldwide, and they’ve been translated into more than languages. An entire generation has grown up searching for Waldo.

Once again, in celebration of Waldo’s longevity and popularity, his American publisher, Candlewick Press, is teaming up with the American Booksellers Association and 250 independent bookstores across the country for some hide-and-seek fun to encourage communities to patronize their local businesses. There is a $5 to participate, and the hunt lasts for the entire month of July. Space is limited - registration begins Saturday, June 15 at Sparta Books - be sure to sign up early, seeker spots go fast. Passports may be picked up starting Monday, July 1 at Sparta Books. For more information about hunting for Waldo in Sparta, New Jersey, call SPARTA BOOKS at (973) 729-6200.

Contact: Kristine Simmons, Events Manager of Sparta Books



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